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User Centred Vision

Using Persona's in Visioning

Vision exercises help teams create 'desirable and appealing pictures of a future state'. Lego Serious Play can be a useful tool to help teams think about and quickly envision future scenarios.

Sometimes in visioning teams find it hard to tune in to a time scale that is neither too futuristic or too current. With a blank canvas people may think about the future from many different starting points.

Taking a user centred approach can help teams people about the future from the perspective of different stakeholder groups. At a recent workshop for PCMA participants were asked to form five groups and each group was given a different persona to work with.

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Vision, Values and Behaviours Workshop using Lego Serious Play

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ProMeet recently completed an assignment for the Intercontinental Hotels Company.

Read our new case study of this assignment.

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