Case study · Coca-Cola Europe

Together We Move

Client
Coca-Cola Europe
Sector
Consumer goods
Format
Conferences and events
People
160 from 22 countries
Duration
2 days
Led by
Sean Blair

The brief and what we did

Grassroots sports activists from across Europe combined TED-style talks with five ProMeet workshops to find the ideas that get more people more active.

Results

  • Fourteen booklets of insights and ideas
  • Best practice the whole network could use

How we work

Every assignment starts with a conversation about what needs to happen because of the session. We agree the outcome, turn it into clear objectives, then design the process backwards from there, using the ProMeet method and whichever tools serve the outcome. Read more about conference facilitation.

Ideas behind this work

Coca-Cola Europe: Together We Move
Sean successfully implemented the ProMeet-workshop methodology which unlocked the great thinking of +160 participants from 22 countries.
Wouter Vermeulen, Corporate Responsibility Director, Health and Wellness, Coca-Cola Europe

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